PublisherĪccess-restricted-item true Addeddate 14:05:07 Bookplateleaf 0004 Boxid IA1130414 Boxid_2 BWB220141016 Camera Canon EOS 5D Mark II City Mason, Ohio Donorīostonpubliclibrary Edition 13. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. This book is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. The entrepreneurial life - Entrepreneurial integrity: a gateway to small business opportunity - Getting started - Franchises and buyouts - The family business - The business plan: visualizing the dream - The marketing plan - The human resource plan: managers, owners, allies, and directors - The location plan - The financial plan, part 1: projecting financial requirements - The financial plan, part 2: finding sources of funds - The harvest plan - Customer relationships: the key ingredient - Product and supply chain management - Pricing and credit decisions - Promotional planning - Global marketing - Professional management in the entrepreneurial firm - Managing human resources - Managing operations - Managing risk - Managing assets - Evaluating financial performance Includes bibliographical references (pages 601-610) and index Various multi-media instructional materials are available to supplement the text

Passcard for access to free 4-month subscription to InfoTrak inserted before title pageĪccompanying CD has 'Tools for preparing a simplified business plan.'

Revised edition of: Small business management / Justin G.

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